Wednesday, April 20, 2011

Mohawk Community Builders Poster - Process

PosterStep1

This is the first step, I went through a rough draft of what I wanted to do. I started with the hands around the top of the poster, getting an idea of each hand holding a piece to the puzzle, literally building the house out of pieces.

PosterStep2

I then made a more detailed and clean drawing of the hands, I didn't draw the house at this stage because I was working in photoshop and couldn't make straight lines well. I gave all the hands the proper amount of detail, like the creases in each palm.

PosterStep3

I then added both the color and the shading to the hands, making each hand a different color, showing people of each race helping out. I did a fair bit of shadowing, trying not to do too much because I wanted it to be a bright image and have the hands stand out against the background.

PosterStep4

This is where I brought in both the house and the puzzle pieces. I drew the house in Illustrator and brought it in as a placed file, then messed around with it a bit. I used the puzzle piece pattern to figure out which pieces I wanted to cut out and the pieces I wanted to put in each hand.

PosterStep5

Here I planned out where each piece would sit in each hand and which pieces were being taken out.

PosterStep6

I fast forwarded a bit here and put all the colour in and the cut out of each piece. I decided to make the background a gradient to incorporate Mohawk into it. I added a small inner shadow to the pieces that were cut out, trying to give it a more 3d feel and a certain amount of depth to the image. I also added a few houses beside the middle house to make it more of a community feel, as if the buildings were already built, and the middle one was next.

Poster Final

This is the final image, I placed the logo into the bottom left and gave a small quote that I felt belonged in the image.

I hope you all like this, and I had quite a bit of fun (and time) put into this design.

Thank you.
Mike.

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